8K does not necessarily mean 8K.
100 million self-illuminating subpixels make the LG SIGNATURE OLED TV currently the only way to enjoy real 8K. Each pixel can be controlled individually so that an unprecedented level of depth and detail is displayed in connection with infinite contrast and perfect black tones. LG OLED TVs set the standard for true 8K.
How does OLED differ from all other technologies?
The answer is: through the self-illuminating pixels. What is meant is a self-illuminating display technology that makes a decisive difference in your television experience. Unlike LED televisions, which are limited in image and design by an integrated backlight, LG OLED TVs offer image quality with an impressive reality, packed in unique designs.
SELF-LIGHTING PIXEL. 100 million reasons to just love OLED.
When it comes to image quality, OLED outperforms LED technology. This is because OLED TVs have millions of self-luminous pixels that produce perfect black and precise colors. The result is an incomparable viewing experience.
Infinite contrast: OLED puts LED in the shade.
Put simply: OLED TVs have millions of self-illuminating pixels that can be switched on and off and can thus achieve perfect black and infinite contrast. This black is deeper than that of mini LED and LED TVs. So it doesn’t matter how many lighting points are built into the backlight – LED televisions are always in the shadow of OLED televisions.
100% color fidelity: OLED TVs pass tests with flying colors.
The global inspection, testing, and certification company Intertek has confirmed that the OLED displays from LG are 100% true to color. This means that the colors you see on the screen are exactly the same as the colors of the original picture. So everything you see looks exactly as the creative minds behind it intended.
* The color fidelity determines whether the color accuracy of a display across 125 color samples is Delta E 2 is.
** LG’s 83-inch OLED display will be certified in the first half of 2021.
100% color volume: a dazzling play of colors.
LG OLED TVs achieve full-color volume thanks to LG’s outstanding color rendering technology. With its 100% color volume, LG OLED can display 100% of the DCI-P3 spectrum in a 3D color space that covers the entire luminance range of the television. This means that colors remain vivid and lifelike when fully saturated, no matter how light or dark the display is.
* The Color Gamut Volume (CGV / color space volume) equals or exceeds the CGV of the DCI-P3 color space, as independently confirmed by Intertek.
* 70% color volume refers to LG UHD televisions.
LG OLED TV. An incomparable look.
Are you looking for television like no other? Then look no further, because LG OLED TVs are true works of art, ensure great home cinema and take you into fascinating gaming worlds – and guarantee you a seat in the front row at the biggest sporting events. They bring everything you want from television.
Movies on an OLED TV. The award for the best image quality goes to …
LG OLED TVs deliver an excellent viewing experience at all times thanks to their incredibly sharp images. And thanks to the perfect black and 100% color fidelity, you will see films exactly as they should be seen.
Entertainment: One place for all your favorite films.
Access the Apple TV app, Disney + app, Netflix, and LG channels quickly and easily. The latest films, series, documentaries, and live sports are always available – you decide!
Dolby Vision IQ and Dolby Atmos: A revolutionary TV experience.
Dolby Vision IQ intelligently adjusts picture settings based on the genre of content and the environment in which you are watching TV, while Dolby Atmos creates multi-dimensional surround sound – a powerful combination that brings you a breathtaking cinematic experience right into your living room.
FILMMAKER MODE : The director’s vision comes to life.
In FILMMAKER MODE motion smoothing is deactivated while the original aspect ratios, colors, and frame rates are retained. This will accurately reproduce the director’s original vision, so you can experience the movie as it was intended.
HDR10 Pro: For an all-around successful entertainment experience.
LG’s own HDR technology HDR10 Pro adjusts the brightness in order to optimize colors, show every little detail, and give every picture a lifelike clarity. It also intensifies ordinary HDR content. Now all of your favorite films and shows are reproduced with even more vibrant and bright colors from start to finish.
Gaming on an OLED TV. Game over for your opponents.
With LG OLED TVs you are ahead of the game: They impress with lightning-fast response times, the latest gaming functions, and a 120 Hz display for an even smoother gaming experience. These are the ultimate televisions for gamers.
Partnerships with leading companies in the games industry. An unbeatable combination.
LG continues to work with industry leaders to ensure you get the best gaming experience possible. Through the partnership with NVIDIA and AMD, LG OLED TVs are the only TVs with G-SYNC and AMD FreeSync Premium certification. LG has also partnered with AMD FreeSync. On top of that, they’re working with Xbox to unleash the full potential of next-generation gaming by becoming the Official TV Affiliate of the Xbox Series X Game Console. In combination with the breathtaking picture quality and the ultra-fast response times of an OLED TV, you can now get the best out of every game.
The latest gaming functions: gaming at the highest level.
LG OLED TVs achieve a response time of 1 ms, while support for VRR, ALLM, and eARC corresponds to the current HDMI 2.1 specifications. These features enable fast-moving content to be played back in higher resolution and smooth, well-synchronized graphics that give you a lifelike gaming experience and a better chance of victory.
Game Optimizer: Unimagined control options.
Thanks to Game Optimizer, all your game settings are bundled in one place. It automatically adjusts the image and optimizes the graphics no matter what type of game you are playing. You can also switch to the NVIDIA G-SYNC and AMD FreeSync technologies so that all your games are displayed clearly and without blurring with fewer lags, jerks, and dropouts.
Sports on an OLED TV. A league of its own.
On an LG OLED TV, you can watch every game in all its real fascination. Fast, sporty action with fluid movements means that being a spectator has never been more exciting. From now on you will sit in the front row at all major sporting events.
OLED Motion Pro: you’ve never seen a movement like this before.
The advanced motion handling technology reduces motion blurring, thus ensuring smoother action and a clearer viewing experience. Capture the quick and fine details of every game, even in fast-paced sports.
Bluetooth Surround Ready: A definite home advantage.
Simply connect up to two (identical) Bluetooth speakers to enjoy a wireless surround sound experience. All the action sounds even richer and more realistic and thus brings a very special atmosphere directly into your living room.
OLED design. A gallery that you visit often and with pleasure.
LG OLED TVs are redefining how televisions should look. The incredibly slim design is so aesthetic that you can make your living room feel like a museum of modern art.
The gallery design: one with your wall.
Thanks to the incredibly slim design of the LG OLED TVs, the Gallery Design TV hangs flush on the wall like a work of art and enhances your home by giving the rooms even more stylish elegance.
a9 Gen4 8K AI processor: Impressively intelligent.
The heart of the 8K OLED TV is the 4th generation a9 8K AI processor, a groundbreaking chip that uses deep learning algorithms to analyze and optimize content. Every adjustment to the picture and sound is automatic, so everything you see is nothing short of spectacular.
AI Picture Pro: This is what professionalism looks like.
The deep learning algorithm recognizes content on the basis of a huge database with over a million visual data points, removes image noise, and optimizes image quality. And the new “Scene Detection” function analyzes the type of scene shown and optimizes its display accordingly.
AI Sound Pro: Sound at the top level.
On the basis of more than 17 million sound data points, the processor identifies voices, effects, and frequencies in order to optimize the sound according to the genre and to offer immersive listening pleasure. And the new function for automatically adjusting the volume (Auto Volume Leveling) ensures consistent volume levels across different content.
LG OLED. We have the big picture in mind.
LG OLED TVs are safer than LED TVs – for you and your environment. Since self-luminous pixels are built into our televisions, it is more pleasant for your eyes to watch television for a long time. LG OLED displays are also recognized as environmentally friendly, as they emit hardly any dangerous emissions.
Eye-friendly mode: longer viewing without straining your eyes
If you are concerned about your eyes and those of your family, LG OLED TVs are a convenient way to watch content for longer. Your screens have been certified by the international test service providers TÜV Rheinland (TUV) and Underwriter Laboratories (UL) as “with reduced blue light”, “flicker-free” and “glare-free”. The displays of the LG OLED TVs are also the first displays ever to have received the Eyesafe® certification developed by TÜV-Eyesafe®.
Our OLED displays are environmentally friendly: care is in our nature.
LG OLED TVs are more environmentally friendly. Compared to LED TVs, they are safer because they don’t use backlights, are made with less plastic, use less hazardous materials, and pose a lower risk of generating indoor air pollutants.
ThinQ AI: You think you already know all smart devices? Think further.
Experience LG ThinQ that maximizes your TV experience. Choose your preferred voice assistant and control your TV with your voice. The new start screen also offers more convenience and control.
New Home: Welcome to your new home.
The redesigned home screen shows you personalized content suggestions, gives you easier access to your personal favorites and lets you control connected devices – all from one central location.
Voice command: the linchpin of your comfort
LG ThinQ enables easy control and monitoring of your home IoT ecosystem using natural speech recognition *. Google Assistant and Alexa are pre-installed so that you can control your LG OLED TV using voice commands and access the media you want more quickly.
– Improvement of the motion blur (Black Frame Insertion, BFI)
– OLED Motion (60 Hz) display type
– 8K OLED panel for the perfect black, perfect viewing angles, almost infinite contrast and a billion faithfully reproduced colors
– Visible screen diagonal: 77 inches / 195 cm
– Resolution: UltraHD 8K with 7,680 x 4,320 pixels
– Aspect ratio: 16: 9
– Backlight (BLU type): not necessary as the pixels are self-illuminating
– Dimming technology: pixel dimming
– Dimming algorithm (image enhancement): Not necessary, as pixel-precise dimming
– Luminance enhancement: Ultra Luminance Pro
– Wide Color Gamut: Perfect Color
– Viewing angles: perfect viewing angles (OLED panel)
– Native refresh rate of the panel: 100/120 Hz