BRAVIA XR OLED: OUR BEST 4K OLED PICTURE
Our brightest OLED TV panel ever with pure blacks and dazzling highlights, powered by our Cognitive Processor XR, taking vision and sound to the next level. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadows, and with XR TRILUMINOS Pro and XR 4K Upscaling, vibrant colours bring pictures to life with enhanced details in every scene.
WORLD’S FIRST COGNITIVE INTELLIGENCE TV
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
XR PICTURE – REVOLUTIONARY OLED PICTURES, AS PERCEIVED BY THE HUMAN EYE
Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever pictures.
XR SOUND – TURN ANY SOUND INTO A TRULY IMMERSIVE EXPERIENCE
Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
HANDS-FREE ENTERTAINMENT WITH HELP FROM GOOGLE
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “Ok Google, what should I watch?”. Even get answers on screen, control smart home devices, and more.
XR CONTRAST – FEEL REAL LIFE DEPTH WITH ULTIMATE BLACKS AND OUR BRIGHTEST EVER OLED PICTURES
Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow – no more details overwhelmed by shadow or lost in blown-out highlights.
XR COLOUR – A WIDE PALETTE OF NATURALLY BEAUTIFUL COLOURS
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
XR CLARITY – RECREATING LOST TEXTURE, THE INTELLIGENT WAY
Whatever the content or source, you’ll enjoy entertainment close to 4K
resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
XR MOTION – INTELLIGENT MOTION PROCESSING FOR FAST-MOVING, BLUR-FREE SCENES
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
XR SOUND POSITION – THE SCREEN IS THE SPEAKER, SOUND PERFECTLY MATCHES ACTION
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive
XR SURROUND – ALL YOUR ENTERTAINMENT UPSCALED TO 3D SURROUND SOUND
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Google TV gives easy access to your favourite content, services and compatible smart devices. Using the built-in mic, you can ask the Google Assistant to connect and communicate with other smart devices, without picking up the remote. You can also find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and more*. With over 6000 apps available, you can cast from your smart device with Apple Airplay and Google Chromecast built-in too.
One Slate design for immersive viewing
Minimalist One Slate design with a seamless bezel edge embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. It looks and sounds beautiful, whether on a stand or wall-mounted.